TurfTracker

Privacy Policy

Last updated: December 7, 2024

1. Introduction

Welcome to TurfTracker ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our lawn diagnosis and care platform, including our website, mobile applications, and related services (collectively, the "Service").

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide to us, including:

  • Account Information: When you register for an account, we collect your name, email address, and password. If you sign up using a third-party service (Google, Apple, etc.), we receive your name and email from that service.
  • Property Information: Details about your lawn and property, including address, lawn size, grass type, sun exposure, irrigation type, and any notes you add.
  • Photos and Images: Lawn photos you upload for diagnosis analysis. These images may contain metadata such as location data and timestamps.
  • Payment Information: If you subscribe to premium features, we collect payment details through our secure payment processor. We do not store complete credit card numbers on our servers.
  • Communications: Messages, feedback, and support requests you send to us.

2.2 Information Collected Automatically

When you use our Service, we automatically collect certain information:

  • Device Information: Device type, operating system, browser type, unique device identifiers, and mobile network information.
  • Usage Data: Pages visited, features used, time spent on the Service, click patterns, and diagnostic history.
  • Location Data: With your consent, we may collect precise location data to provide localized lawn care recommendations based on your climate zone.
  • Cookies and Tracking: We use cookies, pixels, and similar technologies to enhance your experience, analyze trends, and gather demographic information.

2.3 Information from Third Parties

We may receive information about you from:

  • Social login providers (Google, Apple, Facebook) when you choose to authenticate through them
  • Analytics providers to understand Service usage patterns
  • Weather data services to provide accurate lawn care recommendations

3. How We Use Your Information

We use the information we collect to:

  • Provide Our Service: Analyze lawn photos using AI, generate diagnoses, provide treatment recommendations, and track your lawn's health over time.
  • Personalize Your Experience: Tailor recommendations based on your grass type, location, climate zone, and lawn conditions.
  • Improve Our AI: Use anonymized and aggregated data to train and improve our lawn diagnosis algorithms (see Section 6 for details).
  • Communicate With You: Send service updates, seasonal lawn care reminders, and marketing communications (which you can opt out of).
  • Process Transactions: Handle payments and provide customer support.
  • Ensure Security: Detect fraud, prevent abuse, and maintain the integrity of our Service.
  • Comply with Law: Meet legal obligations and respond to lawful requests.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • Service Providers: We share data with trusted third parties who assist us in operating our Service, including cloud hosting (Vercel, AWS), payment processing (Stripe), email services, and analytics providers. These providers are contractually bound to protect your information.
  • AI Processing: Lawn photos are processed using AI services (OpenAI, Anthropic) for diagnosis. These providers process data according to their privacy policies and our data processing agreements.
  • Affiliate Partners: If you purchase recommended products through our affiliate links, the retailer receives necessary information to fulfill your order.
  • Legal Requirements: We may disclose information if required by law, subpoena, or other legal process, or to protect our rights, privacy, safety, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
  • With Your Consent: We may share information in other ways if you give us explicit consent.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Service. After account deletion:

  • Most personal data is deleted within 30 days
  • Backup copies may be retained for up to 90 days
  • Anonymized, aggregated data may be retained indefinitely for research and improvement purposes
  • Certain data may be retained longer if required by law or for legitimate business purposes

6. AI Training and Your Data

To improve our lawn diagnosis AI, we may use anonymized and aggregated lawn images and diagnostic data. This helps us provide better, more accurate diagnoses for all users.

  • What we use: Anonymized lawn photos, diagnostic results, and treatment outcomes (without personally identifiable information).
  • What we don't use: Photos containing people, identifiable property features, or personal information are excluded from training data.
  • Your choice: You can opt out of having your data used for AI training improvement in your account settings. Opting out will not affect your access to our Service.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Update or correct inaccurate personal information.
  • Deletion: Request deletion of your personal information (subject to certain exceptions).
  • Portability: Receive your data in a structured, commonly used format.
  • Opt-Out: Unsubscribe from marketing emails and opt out of certain data uses.
  • Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise these rights, please contact us at privacy@turftracker.app or through your account settings. We will respond to requests within 30 days.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Secure authentication practices including password hashing
  • Regular security assessments and vulnerability testing
  • Access controls limiting data access to authorized personnel
  • Secure cloud infrastructure with industry-standard protections

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that we have collected personal information from a child under 13, we will delete that information promptly.

10. International Data Transfers

Our Service is operated from the United States. If you are accessing our Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located. By using our Service, you consent to this transfer. We take steps to ensure that your data receives an adequate level of protection in accordance with this Privacy Policy.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to request deletion of your personal information
  • The right to opt-out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

To submit a request, contact us at privacy@turftracker.app. We may need to verify your identity before processing your request.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the General Data Protection Regulation (GDPR):

  • Right to access, rectification, and erasure of your personal data
  • Right to restrict or object to processing
  • Right to data portability
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

Our legal basis for processing your personal data includes: performance of a contract, legitimate interests, consent, and legal obligations.

13. Cookies Policy

We use the following types of cookies:

  • Essential Cookies: Required for the Service to function properly (authentication, security, preferences).
  • Analytics Cookies: Help us understand how users interact with our Service (Google Analytics, Vercel Analytics).
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our Service.

14. Third-Party Links

Our Service may contain links to third-party websites, including affiliate product links. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we may also send you an email notification. Your continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.

16. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

  • Email: privacy@turftracker.app
  • Address: TurfTracker, Privacy Team, [Your Address]

We will respond to your inquiry within a reasonable timeframe.